The recent confirmation of the muon $g-2$ anomaly by the Fermilab g-2 experiment may harbinger a new era in $mu$ and $tau$ physics. As is known, the effect can arise from one-loop exchange of sub-TeV exotic scalar and pseudoscalars, namely $H$ and $A$, that have flavor changing neutral couplings $rho_{taumu}$ and $rho_{mutau}$ at $sim 20$ times the usual tau Weinberg coupling, $lambda_tau$. A similar diagram induces $mu to egamma$, where $rho_{etau}= rho_{tau e} = {cal O}(lambda_e)$ brings the rate right into the sensitivity of the MEG II experiment, and the $mu egamma$ dipole can be probed further by $mu to 3e$ and $mu N to eN$. With its promised sensitivity range and ability to use different nuclei, the $mu N to e N$ conversion experiments can not only make discovery, but access the extra diagonal quark Weinberg couplings $rho_{qq}$. For the $tau$ lepton, $tau to mugamma$ would probe $rho_{tautau}$ down to $lambda_tau$ or lower, while $tau to 3mu$ would probe $rho_{mumu}$ to ${cal O}(lambda_{mu})$.
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