Over the past 200 years, rising rates of information proliferation have created new environments for information competition and, consequently, new selective forces on information evolution. These forces influence the information diet available to consumers, who in turn choose what to consume, creating a feedback process similar to that seen in many ecosystems. As a first step towards understanding this relationship, we apply animal foraging models of diet choice to describe the evolution of long and short form media in response to human preferences for maximising utility rate. The model describes an increase in information rate (i.e., entropy) in response to information proliferation, as well as differences in entropy between short-form and long-form media (such as social media and books, respectively). We find evidence for a steady increase in word entropy in diverse media categories since 1900, as well as an accelerated entropy increase in short-form media. Overall the evidence suggests an increasingly competitive battle for our attention that is having a lasting influence on the evolution of language and communication systems.
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