Privacy dashboards and transparency tools help users review and manage the data collected about them online. Since 2016, Google has offered such a tool, My Activity, which allows users to review and delete their activity data from Google services. We conducted an online survey with $n = 153$ participants to understand if Googles My Activity, as an example of a privacy transparency tool, increases or decreases end-users concerns and benefits regarding data collection. While most participants were aware of Googles data collection, the volume and detail was surprising, but after exposure to My Activity, participants were significantly more likely to be both less concerned about data collection and to view data collection more beneficially. Only $25,%$ indicated that they would change any settings in the My Activity service or change any behaviors. This suggests that privacy transparency tools are quite beneficial for online services as they garner trust with their users and improve their perceptions without necessarily changing users behaviors. At the same time, though, it remains unclear if such transparency tools actually improve end user privacy by sufficiently assisting or motivating users to change or review data collection settings.
Download