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Register a new userMulti-FR: A Multi-Objective Optimization Method for Achieving Two-sided Fairness in E-commerce Recommendation
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Added by
Haolun Wu
Publication date
2021
fields
Informatics Engineering
and research's language is
English
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Two-sided marketplaces are an important component of many existing Internet services like Airbnb and Amazon, which have both consumers (e.g. users) and producers (e.g. retailers). Traditionally, the recommendation system in these platforms mainly focuses on maximizing customer satisfaction by recommending the most relevant items based on the learned user preference. However, it has been shown in previous works that solely optimizing the satisfaction of customers may lead to unfair exposure of items, which jeopardizes the benefits of producers. To tackle this problem, we propose a fairness-aware recommendation framework by using multi-objective optimization, Multi-FR, to adaptively balance the objectives between consumers and producers. In particular, Multi-FR adopts the multi-gradient descent to generate a Pareto set of solutions, where the most appropriate one is selected from the Pareto set. In addition, four fairness metrics/constraints are applied to make the recommendation results on both the consumer and producer side fair. We extensively evaluate our model on three real-world datasets, comparing with grid-search methods and using a variety of performance metrics. The experimental results demonstrate that Multi-FR can improve the recommendation fairness on both the consumer and producer side with little drop in recommendation quality, also outperforming several state-of-the-art fair ranking approaches.
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Significant development of communication technology over the past few years has motivated research in multi-modal summarization techniques. A majority of the previous works on multi-modal summarization focus on text and images. In this paper, we propose a novel extractive multi-objective optimization based model to produce a multi-modal summary containing text, images, and videos. Important objectives such as intra-modality salience, cross-modal redundancy and cross-modal similarity are optimized simultaneously in a multi-objective optimization framework to produce effective multi-modal output. The proposed model has been evaluated separately for different modalities, and has been found to perform better than state-of-the-art approaches.
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Different from shopping at retail stores, consumers on e-commerce platforms usually cannot touch or try products before purchasing, which means that they have to make decisions when they are uncertain about the outcome (e.g., satisfaction level) of purchasing a product. To study peoples preferences, economics researchers have proposed the hypothesis of Expected Utility (EU) that models the subject value associated with an individuals choice as the statistical expectations of that individuals valuations of the outcomes of this choice. Despite its success in studies of game theory and decision theory, the effectiveness of EU, however, is mostly unknown in e-commerce recommendation systems. Previous research on e-commerce recommendation interprets the utility of purchase decisions either as a function of the consumed quantity of the product or as the gain of sellers/buyers in the monetary sense. As most consumers just purchase one unit of a product at a time and most alternatives have similar prices, such modeling of purchase utility is likely to be inaccurate in practice. In this paper, we interpret purchase utility as the satisfaction level a consumer gets from a product and propose a recommendation framework using EU to model consumers behavioral patterns. We assume that consumer estimates the expected utilities of all the alternatives and choose products with maximum expected utility for each purchase. To deal with the potential psychological biases of each consumer, we introduce the usage of Probability Weight Function (PWF) and design our algorithm based on Weighted Expected Utility (WEU). Empirical study on real-world e-commerce datasets shows that our proposed ranking-based recommendation framework achieves statistically significant improvement against both classical Collaborative Filtering/Latent Factor Models and state-of-the-art deep models in top-K recommendation.
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