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Mission Statements in Universities: Readability and performance

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 Added by Julian D. Cortes
 Publication date 2021
  fields Economy Financial
and research's language is English




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The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge planning and management processes since the 1980s. Research studies have extensively explored the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit institutions such as universities has not been scrutinized with the same intensity. This study used Gunnings Fog Index score to determine the readability of a sample of worldwide universities MS and two rankings, i.e., Quacquarelli Symonds World University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability differences were identified in regions, size, focus, research type, age band, or status. Logistic regression (cumulative link model) results showed that variables, such as universities age, focus, and size, have more-significant explanatory power on performance than MS readability.



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The mission statement (MS) is the most used organizational strategic planning tool worldwide. The relationship between an MS and an organizations financial performance has been shown to be significantly positive, albeit small. However, an MSs relationship to the macroeconomic environment and to organizational innovation has not been investigated. We implemented a Structural Equation Modeling using the SCImago Institutional Ranking (SIR) as a global baseline sample and assessment of organizational research and innovation (RandI), an automated MS content analysis, and the Economic Complexity Index (ECI) as a comprehensive macroeconomic environment measure. We found that the median performance of organizations that do not report an MS is significantly higher than that of reporting organizations, and that a path-dependence driven by the States long-term view and investment is a better explanatory variable for organizational RandI performance than the MS construct or the intermediate-term macroeconomic environment.
92 - Julian D. Cortes 2021
There is an established research agenda on dissecting an articles components, title and abstract readability and diversity, keywords, number references, and determining their association with bibliometrics performance. Yet, journals titles and their overview, aim and scope (i.e., journals mission statement, JMS(s) have not been investigated with the same diligence. This study aims to conduct a comprehensive outlook of titles and JMSs lexical structure and identify significant differences between journals prestige and type of access groups and their JMS content in the field of business, management and accounting (BMA). Lexical network analysis was used to explore journals title structure. JMS were examined through the Flesch-Kincaid grade level for readability and the Yules K for lexical diversity. Titles and JMS structural analysis reflected current and critical discussion in BMA: an obsession for counterintuitive findings and ICT tools. JMS expressed mostly target customers and markets. JMS from reputable journals showed a higher betweenness for key terms related to rigorous features, while JMS of lower reputable journals highlighted indexing attributes (i.e., Scopus). Wilcoxon rank sum and Kruskal Wallis tests showed significant differences in the JMS median diversity regarding the journals type of access and best quartiles.
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