A framework is introduced to compare moist `potential temperatures. The equivalent potential temperature, $theta_e,$ the liquid water potential temperature, $theta_ell,$ and the entropy potential temperature, $theta_s$ are all shown to be potential temperatures in the sense that they measure the temperature moist-air, in some specified state, must have to have the same entropy as the air-parcel that they characterize. They only differ in the choice of reference state composition: $theta_ell$ describes the temperature a condensate-free state, $theta_e$ a vapor-free state, and $theta_s$ a water-free state would require to have the same entropy as the given state. Although in this sense $theta_e,$ $theta_ell,$ and $theta_s$ are all different flavors of the same thing, only $theta_ell$ satisfies the stricter definition of a `potential temperature, as corresponding to a reference temperature accessible by an isentropic and closed transformation of a system in equilibrium; only $theta_e$ approximately measures the ability of moist-air to do work; and only $theta_s$ measures air-parcel entropy. None mix linearly, but all do so approximately, and all reduce to the dry potential temperature, $theta$ in the limit as the water mass fraction goes to zero. As is well known, $theta$ does mix linearly and inherits all the favorable (entropic, enthalpic, and potential temperature) properties of its various -- but descriptively less rich -- moist counterparts. All, involve quite complex expressions, but admit relatively simple and useful approximations. Of the three moist `potential temperatures, $theta_s$ is the least familiar, but the most well mixed in the broader tropics, a property that merits further study as a basis for constraining mixing processes.