Optical spin pumping of color centers in diamond is presently attracting broad interest as a platform for dynamic nuclear polarization at room temperature, but the mechanisms involved in the generation and transport of polarization within the host crystal are still partly understood. Here we investigate the impact of continuous radio-frequency (RF) excitation on the generation of nuclear magnetization produced by optical illumination. In the presence of RF excitation far removed from the nuclear Larmor frequency, we witness a magnetic-field-dependent sign reversal of the measured nuclear spin signal when the drive is sufficiently strong, a counter-intuitive finding that immediately points to non-trivial spin dynamics. With the help of analytical and numerical modeling, we show our observations indicate a modified form of solid effect, down-converted from the microwave to the radio-frequency range through the driving of hybrid transitions involving one (or more) nuclei and two (or more) electron spins. Our results open intriguing opportunities for the manipulation of many-electron spin systems by exploiting hyperfine couplings as a means to access otherwise forbidden intra-band transitions.
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