A previously overlooked constraint for the distribution of entanglement in three-qubit systems is exploited for the first time and used to reveal a new genuine tripartite entanglement measure. It is interpreted as the area of a so-called concurrence triangle and is compared with other existing measures. The new measure is found superior to previous attempts for different reasons. A specific example is illustrated to show that two tripartite entanglement measures can be inequivalent due to the high dimensionality of the Hilbert space.