We propose a new optimal consumption model in which the degree of addictiveness of habit formation is directly controlled through a consumption constraint. In particular, we assume that the individual is unwilling to consume at a rate below a certain proportion $0<alphale1$ of her consumption habit, which is the exponentially-weighted average of past consumption rates. $alpha=1$ prohibits the habit process to decrease and corresponds to the completely addictive model. $alpha=0$ makes the habit-formation constraint moot and corresponds to the non-addictive model. $0<alpha<1$ leads to partially addictive models, with the level of addictiveness increasing with $alpha$. In contrast to the existing habit-formation literature, our constraint cannot be incorporated in the objective function through infinite marginal utility. Assuming that the individual invests in a risk-free market, we formulate and solve an infinite-horizon, deterministic control problem to maximize the discounted CRRA utility of the consumption-to-habit process subject to the habit-formation constraint. Optimal consumption policies are derived explicitly in terms of the solution of a nonlinear free-boundary problem, which we analyze in detail. Impatient always consume above the minimum rate; thus, they eventually attain the minimum wealth-to-habit ratio. Patient individuals consume at the minimum rate if their wealth-to-habit ratio is below a threshold, and above it otherwise. By consuming patiently, these individuals maintain a wealth-to-habit ratio that is greater than the minimum acceptable level. Additionally, we prove that the optimal consumption path is hump-shaped if the initial wealth-to-habit ratio is either: (1) larger than a high threshold; or (2) below a low threshold and the agent is less risk averse. Thus, we provide a simple explanation for the consumption hump observed by various empirical studies.
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