Interlayer excitons confined in bilayer heterostructures of transition metal dichalcogenides (TMDs) offer a promising route to implement two-dimensional dipolar superfluids. Here, we study the experimental conditions necessary for the realisation of such collective state. Particularly, we show that the moire potential inherent to TMD bilayers yields an exponential increase of the excitons effective mass. To allow for exciton superfluidity at sizeable temperatures it is then necessary to intercalate a high-$kappa$ dielectric between the monolayers confining electrons and holes. Thus the moire lattice depth is sufficiently weak for a superfluid phase to theoretically emerge below a critical temperature of around 10 K. Importantly, for realistic experimental parameters interlayer excitons quasi-condense in a state with finite momentum, so that the superfluid is optically inactive and flows spontaneously.
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