We establish the well-posedness and some quantitative stability of the spatially homogeneous Landau equation for hard potentials, using some specific Monge-Kantorovich cost, assuming only that the initial condition is a probability measure with a finite moment of order $p$ for some $p>2$. As a consequence, we extend previous regularity results and show that all non-degenerate measure-valued solutions to the Landau equation, with a finite initial energy, immediately admit analytic densities with finite entropy. Along the way, we prove that the Landau equation instantaneously creates Gaussian moments. We also show existence of weak solutions under the only assumption of finite initial energy.