We present a comprehensive experimental and theoretical study of the pyrochlore Tb$_2$Ge$_2$O$_7$, an exemplary realization of a material whose properties are dominated by competition between magnetic dipolar and electric quadrupolar correlations. The dipolar and quadrupolar correlations evolve over three distinct regimes that we characterize via heat capacity, elastic and inelastic neutron scattering. In the first regime, above $T^*=1.1$ K, significant quadrupolar correlations lead to an intense inelastic mode that cannot be accounted for within a scenario with solely magnetic dipole-dipole correlations. The onset of extended dipole correlations occurs in the intermediate regime, between $T^*=1.1$ K and $T_c = 0.25$ K, with the formation of a collective paramagnetic state characterized by extended ferromagnetic canted spin ice domains. Here, long-range order is impeded not only by the usual frustration operating in classical spin ice systems, but also by a competition between dipolar and quadrupolar correlations. Finally, in the lowest temperature regime, below $T_c=0.25$ K, there is an abrupt and significant increase in the dipole ordered moment. The majority of the ordered moment remains tied up in the ferromagnetic spin ice-like state, but an additional $mathbf{k}=(0,0,1)$ antiferromagnetic order parameter also develops. Simultaneously, the spectral weight of the inelastic mode, which is a proxy for the quadrupolar correlations, is observed to drop, indicating that dipole order ultimately wins out. Tb$_2$Ge$_2$O$_7$ is therefore a remarkable platform to study intertwined dipolar and quadrupolar correlations in a magnetically frustrated system and provides important insights into the physics of the whole family of terbium pyrochlores.
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