The diversity of video delivery pipeline poses a grand challenge to the evaluation of adaptive bitrate (ABR) streaming algorithms and objective quality-of-experience (QoE) models. Here we introduce so-far the largest subject-rated database of its kind, namely WaterlooSQoE-IV, consisting of 1350 adaptive streaming videos created from diverse source contents, video encoders, network traces, ABR algorithms, and viewing devices. We collect human opinions for each video with a series of carefully designed subjective experiments. Subsequent data analysis and testing/comparison of ABR algorithms and QoE models using the database lead to a series of novel observations and interesting findings, in terms of the effectiveness of subjective experiment methodologies, the interactions between user experience and source content, viewing device and encoder type, the heterogeneities in the bias and preference of user experiences, the behaviors of ABR algorithms, and the performance of objective QoE models. Most importantly, our results suggest that a better objective QoE model, or a better understanding of human perceptual experience and behaviour, is the most dominating factor in improving the performance of ABR algorithms, as opposed to advanced optimization frameworks, machine learning strategies or bandwidth predictors, where a majority of ABR research has been focused on in the past decade. On the other hand, our performance evaluation of 11 QoE models shows only a moderate correlation between state-of-the-art QoE models and subjective ratings, implying rooms for improvement in both QoE modeling and ABR algorithms. The database is made publicly available at: url{https://ece.uwaterloo.ca/~zduanmu/waterloosqoe4/}.
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