In this article, we study the rare decays corresponding to $b to d$ transition in the framework of covariant confined quark model. The transition form factors for the channels $B^{+(0)} to (pi^{+(0)}, rho^{+(0)},omega)$ and $B_s^0 to K^{(*)0}$ are computed in the entire dynamical range of momentum transfer squared. Using the form factors, we compute the branching fractions of the rare decays and our results are found to be matching well with the experimental data. We also compute the ratios of the branching fractions of the $b to s$ to $b to d$ rare decays using the inputs from previous papers on this model. Further, using the form factors, model dependent and independent parameters, we also compute different other physical observables such as forward backward asymmetry, longitudinal polarization and angular observables in the entire $q^2$ range as well as in $q^2$ bins [0.1 -- 0.98] GeV$^2$ and [1.1 -- 6] GeV$^2$. We also compare our findings with different theoretical predictions.