We show that the problem of existence of equilibrium in Kyles continuous time insider trading model ([31]) can be tackled by considering a system of quasilinear parabolic equation and a Fokker-Planck equation coupled via a transport type constraint. By obtaining a stochastic representation for the solution of such a system, we show the well-posedness of solutions and study the properties of the equilibrium obtained for small enough risk aversion parameter. In our model, the insider has exponential type utility and the belief of the market on the distribution of the price at final time can be non-Gaussian.
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