The renormalization group flow of unimodular quantum gravity is computed by taking into account the graviton and Faddeev-Popov ghosts anomalous dimensions. In this setting, a ultraviolet attractive fixed point is found. Symmetry-breaking terms induced by the coarse-graining procedure are introduced and their impact on the flow is analyzed. A discussion on the equivalence of unimodular quantum gravity and standard full diffeomorphism invariant theories is provided beyond perturbation theory.