Bound electron-hole excitonic states are generally not expected to form with charges of negative effective mass. We identify such excitons in a single layer of the semiconductor WSe2, where they give rise to narrow-band upconverted photoluminescence in the UV, at an energy of 1.66 eV above the first band-edge excitonic transition. Negative band curvature and strong electron-phonon coupling result in a cascaded phonon progression with equidistant peaks in the photoluminescence spectrum, resolvable to ninth order. Ab initio GW-BSE calculations with full electron-hole correlations unmask and explain the admixture of upper conduction-band states to this complex many-body excitation: an optically bright, bound exciton in resonance with the semiconductor continuum. This exciton is responsible for atomic-like quantum-interference phenomena such as electromagnetically induced transparency. Since band curvature can be tuned by pressure or strain, synthesis of exotic quasiparticles such as flat-band excitons with infinite reduced mass becomes feasible.
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