We report an experimental investigation of the role of measurement in quantum metrology when the states of the probes are mixed. In particular, we investigated optimized local measurements and general global projective measurements, involving entangling operations, on noisy Werner states of polarization entangled photons. We demonstrate experimentally that global measurement presents an advantage in parameter estimation with respect to the optimized local strategy. Moreover, the global strategy provides unambiguous information about the parameter of interest even when the amount of noise is not well characterized. This shows that the coherence in quantum operations, such as the Bell-state projection device used in our protocol, can be used to further boost the quantum advantage in metrology and play a fundamental role in the design of future quantum measurement devices.