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Register a new userNetwork-based ranking in social systems: three challenges
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Ranking algorithms are pervasive in our increasingly digitized societies, with important real-world applications including recommender systems, search engines, and influencer marketing practices. From a network science perspective, network-based ranking algorithms solve fundamental problems related to the identification of vital nodes for the stability and dynamics of a complex system. Despite the ubiquitous and successful applications of these algorithms, we argue that our understanding of their performance and their applications to real-world problems face three fundamental challenges: (i) Rankings might be biased by various factors; (2) their effectiveness might be limited to specific problems; and (3) agents decisions driven by rankings might result in potentially vicious feedback mechanisms and unhealthy systemic consequences. Methods rooted in network science and agent-based modeling can help us to understand and overcome these challenges.
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Our opinions, which things we like or dislike, depend on the opinions of those around us. Nowadays, we are influenced by the opinions of online strangers, expressed in comments and ratings on online platforms. Here, we perform novel academic A/B testing experiments with over 2,500 participants to measure the extent of that influence. In our experiments, the participants watch and evaluate videos on mirror proxies of YouTube and Vimeo. We control the comments and ratings that are shown underneath each of these videos. Our study shows that from 5$%$ up to 40$%$ of subjects adopt the majority opinion of strangers expressed in the comments. Using Bayes theorem, we derive a flexible and interpretable family of models of social influence, in which each individual forms posterior opinions stochastically following a logit model. The variants of our mixture model that maximize Akaike information criterion represent two sub-populations, i.e., non-influenceable and influenceable individuals. The prior opinions of the non-influenceable individuals are strongly correlated with the external opinions and have low standard error, whereas the prior opinions of influenceable individuals have high standard error and become correlated with the external opinions due to social influence. Our findings suggest that opinions are random variables updated via Bayes rule whose standard deviation is correlated with opinion influenceability. Based on these findings, we discuss how to hinder opinion manipulation and misinformation diffusion in the online realm.
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Personal data is not discrete in socially-networked digital environments. A user who consents to allow access to their profile can expose the personal data of their network connections to non-consented access. Therefore, the traditional consent model (informed and individual) is not appropriate in social networks where informed consent may not be possible for all users affected by data processing and where information is distributed across users. Here, we outline the adequacy of consent for data transactions. Informed by the shortcomings of individual consent, we introduce both a platform-specific model of distributed consent and a cross-platform model of a consent passport. In both models, individuals and groups can coordinate by giving consent conditional on that of their network connections. We simulate the impact of these distributed consent models on the observability of social networks and find that low adoption would allow macroscopic subsets of networks to preserve their connectivity and privacy.
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