A new approach to vacuum decay in quantum field theory, based on a simple variational formulation in field space using a tunneling potential, is ideally suited to study the effects of gravity on such decays. The method allows to prove in new and simple ways many results, among others, that gravitational corrections tend to make Minkowski or Anti de Sitter false vacua more stable semiclassically or that higher barriers increase vacuum lifetime. The approach also offers a very clean picture of gravitational quenching of vacuum decay and its parametric dependence on the features of a potential and allows to study the BPS domain-walls between vacua in critical cases. Special attention is devoted to supersymmetric potentials and to the discussion of near-critical vacuum decays, for which it is shown how the new method can be usefully applied beyond the thin-wall approximation.