We study the problem of interacting theories with (partially)-massless and conformal higher spin fields without matter in three dimensions. A new class of theories that have partially-massless fields is found, which significantly extends the well-known class of purely massless theories. More generally, it is proved that the complete theory has to have a form of the flatness condition for a connection of a Lie algebra, which, provided there is a non-degenerate invariant bilinear form, can be derived from the Chern-Simons action. We also point out the existence of higher spin theories without the dynamical graviton in the spectrum. As an application of a more general statement that the frame-like formulation can be systematically constructed starting from the metric one by employing a combination of the local BRST cohomology technique and the parent formulation approach, we also obtain an explicit uplift of any given metric-like vertex to its frame-like counterpart. This procedure is valid for general gauge theories while in the case of higher spin fields in d-dimensional Minkowski space one can even use as a starting point metric-like vertices in the transverse-traceless gauge. In particular, this gives the fully off-shell lift for transverse-traceless vertices.