We present a combined oxygen $K$-egde x-ray absorption spectroscopy (XAS) and resonant inelastic x-ray scattering (RIXS) study of the bilayer ruthenate Ca$_3$Ru$_2$O$_7$. Our RIXS experiments on Ca$_3$Ru$_2$O$_7$ were carried out on the overlapping in-plane and inner apical oxygen resonances, which are distinguishable from the outer apical one. Comparison to equivalent oxygen $K$-edge spectra recorded on band-Mott insulating Ca$_2$RuO$_4$ is made. In contrast to Ca$_2$RuO$_4$ spectra, which contain excitations linked to Mott physics, Ca$_3$Ru$_2$O$_7$ spectra feature only intra-$t_{2g}$ ones that do not directly involve the Coulomb energy scale. As found in Ca$_2$RuO$_4$, we resolve two intra-$t_{2g}$ excitations in Ca$_3$Ru$_2$O$_7$. Moreover, the lowest lying excitation in Ca$_3$Ru$_2$O$_7$ shows a significant dispersion, revealing a collective character differently from what is observed in Ca$_2$RuO$_4$. Theoretical modelling supports the interpretation of this lowest energy excitation in Ca$_3$Ru$_2$O$_7$ as a magnetic transverse mode with multi-particle character, whereas the corresponding excitation in Ca$_2$RuO$_4$ is assigned to combined longitudinal and transverse spin modes. These fundamental differences are discussed in terms of the inequivalent magnetic ground-state manifestations in Ca$_2$RuO$_4$ and Ca$_3$Ru$_2$O$_7$.
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