Two major problems in modern cities are air contamination and road congestion. They are closely related and present a similar origin: traffic flow. To face these problems, local governments impose traffic restrictions to prevent the entry of vehicles into sensitive areas, with the final aim of dropping down air pollution levels. However, these restrictions force drivers to look for alternative routes that usually generate congestions, implying both longer travel times and higher levels of air pollution. In this work, combining optimal control of partial differential equations and computational modelling, we formulate a multi-objective control problem with air pollution and drivers travel time as objectives and look for its optimal solutions in the sense of Stackelberg. In this problem, local government (the leader) implements traffic restrictions meanwhile the set of drivers (the follower) acts choosing travel preferences against leader constraints. Numerically, the discretized problem is solved by combining genetic-elitist algorithms and interior-point methods, and computational results for a realistic case posed in the Guadalajara Metropolitan Area (Mexico) are shown.
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