In view of the recent experimental predictions of a weak structural transition in CoV$_{2}$O$_{4}$ we explore the possible orbital order states in its low temperature tetragonal phases from first principles density functional theory calculations. We observe that the tetragonal phase with I4$_1/amd$ symmetry is associated with an orbital order involving complex orbitals with a reasonably large orbital moment at Vanadium sites while in the phase with I4$_1/a$ symmetry, the real orbitals with quenched orbital moment constitute the orbital order. Further, to study the competition between orbital order and electron itinerancy we considered Mn$_{0.5}$Co$_{0.5}$V$_{2}$O$_{4}$ as one of the parent compounds, CoV$_{2}$O$_{4}$, lies near itinerant limit while the other, MnV$_{2}$O$_{4}$, lies deep inside the orbitally ordered insulating regime. Orbital order and electron transport have been investigated using first principles density functional theory and Boltzmann transport theory in CoV$_{2}$O$_{4}$, MnV$_{2}$O$_{4}$ and Mn$_{0.5}$Co$_{0.5}$V$_{2}$O$_{4}$. Our results show that as we go from MnV$_{2}$O$_{4}$ to CoV$_{2}$O$_{4}$ there is enhancement in the electrons itinerancy while the nature of orbital order remains unchanged.
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