We consider a scalar field $phi$ whose coupling to the kinetic term of a non-abelian gauge field is set at an UV scale $M$. Then the confinement of the gauge sector will induce a $phi$-dependent vacuum energy which generates a dimensionful potential for the scalar. It provides a good example of dynamical generation of a new physics scale below $M$ through the vacuum expectation value $langle phi rangle$. This mechanism may shed light on the origin of dark matter, or spontaneous symmetry breaking applicable to the electroweak symmetry.
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