Dipole spin-wave states of atomic ensembles with wave vector ${bf k}(omega)$ mismatched from the dispersion relation of light are difficult to access by far-field excitation but may support rich phenomena beyond the traditional phase-matched scenario in quantum optics. We propose and demonstrate an optical technique to efficiently access these states. In particular, subnanosecond laser pulses shaped by a home-developed wideband modulation method are applied to shift the spin wave in ${bf k}$ space with state-dependent geometric phase patterning, in an error-resilient fashion and on timescales much faster than spontaneous emission. We verify this control through the redirection, switch off, and recall of collectively enhanced emission from a $^{87}$Rb gas with $sim 75%$ single-step efficiency. Our work represents a first step toward efficient control of electric dipole spin waves for studying many-body dissipative dynamics of excited gases, as well as for numerous quantum optical applications.
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