Hybrid photonic-plasmonic nanostructures allow one to engineer coupling of quantum emitters and cavity modes accounting for the direct coherent and environment mediated dissipative pathways. Using generalized plasmonic Dicke model, we explore the non-equilibrium phase diagram with respect to these interactions. The analysis shows that their interplay results in the extension of the superradiant and regular lasing states to the dissipative coupling regime and an emergent lasing phase without population inversion having boundary with the superradiant and normal states. Calculated photon emission spectra are demonstrated to carry distinct signatures of these phases.