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Towards Evaluating User Profiling Methods Based on Explicit Ratings on Item Features

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 Added by Yashar Deldjoo
 Publication date 2019
and research's language is English




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In order to improve the accuracy of recommendations, many recommender systems nowadays use side information beyond the user rating matrix, such as item content. These systems build user profiles as estimates of users interest on content (e.g., movie genre, director or cast) and then evaluate the performance of the recommender system as a whole e.g., by their ability to recommend relevant and novel items to the target user. The user profile modelling stage, which is a key stage in content-driven RS is barely properly evaluated due to the lack of publicly available datasets that contain user preferences on content features of items. To raise awareness of this fact, we investigate differences between explicit user preferences and implicit user profiles. We create a dataset of explicit preferences towards content features of movies, which we release publicly. We then compare the collected explicit user feature preferences and implicit user profiles built via state-of-the-art user profiling models. Our results show a maximum average pairwise cosine similarity of 58.07% between the explicit feature preferences and the implicit user profiles modelled by the best investigated profiling method and considering movies genres only. For actors and directors, this maximum similarity is only 9.13% and 17.24%, respectively. This low similarity between explicit and implicit preference models encourages a more in-depth study to investigate and improve this important user profile modelling step, which will eventually translate into better recommendations.



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162 - Feng Liu , Ruiming Tang , Xutao Li 2018
Recommendation is crucial in both academia and industry, and various techniques are proposed such as content-based collaborative filtering, matrix factorization, logistic regression, factorization machines, neural networks and multi-armed bandits. However, most of the previous studies suffer from two limitations: (1) considering the recommendation as a static procedure and ignoring the dynamic interactive nature between users and the recommender systems, (2) focusing on the immediate feedback of recommended items and neglecting the long-term rewards. To address the two limitations, in this paper we propose a novel recommendation framework based on deep reinforcement learning, called DRR. The DRR framework treats recommendation as a sequential decision making procedure and adopts an Actor-Critic reinforcement learning scheme to model the interactions between the users and recommender systems, which can consider both the dynamic adaptation and long-term rewards. Furthermore, a state representation module is incorporated into DRR, which can explicitly capture the interactions between items and users. Three instantiation structures are developed. Extensive experiments on four real-world datasets are conducted under both the offline and online evaluation settings. The experimental results demonstrate the proposed DRR method indeed outperforms the state-of-the-art competitors.
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Both reviews and user-item interactions (i.e., rating scores) have been widely adopted for user rating prediction. However, these existing techniques mainly extract the latent representations for users and items in an independent and static manner. That is, a single static feature vector is derived to encode her preference without considering the particular characteristics of each candidate item. We argue that this static encoding scheme is difficult to fully capture the users preference. In this paper, we propose a novel context-aware user-item representation learning model for rating prediction, named CARL. Namely, CARL derives a joint representation for a given user-item pair based on their individual latent features and latent feature interactions. Then, CARL adopts Factorization Machines to further model higher-order feature interactions on the basis of the user-item pair for rating prediction. Specifically, two separate learning components are devised in CARL to exploit review data and interaction data respectively: review-based feature learning and interaction-based feature learning. In review-based learning component, with convolution operations and attention mechanism, the relevant features for a user-item pair are extracted by jointly considering their corresponding reviews. However, these features are only review-driven and may not be comprehensive. Hence, interaction-based learning component further extracts complementary features from interaction data alone, also on the basis of user-item pairs. The final rating score is then derived with a dynamic linear fusion mechanism. Experiments on five real-world datasets show that CARL achieves significantly better rating prediction accuracy than existing state-of-the-art alternatives. Also, with attention mechanism, we show that the relevant information in reviews can be highlighted to interpret the rating prediction.
133 - Yitong Meng , Jie Liu , Xiao Yan 2020
When a new user just signs up on a website, we usually have no information about him/her, i.e. no interaction with items, no user profile and no social links with other users. Under such circumstances, we still expect our recommender systems could attract the users at the first time so that the users decide to stay on the website and become active users. This problem falls into new user cold-start category and it is crucial to the development and even survival of a company. Existing works on user cold-start recommendation either require additional user efforts, e.g. setting up an interview process, or make use of side information [10] such as user demographics, locations, social relations, etc. However, users may not be willing to take the interview and side information on cold-start users is usually not available. Therefore, we consider a pure cold-start scenario where neither interaction nor side information is available and no user effort is required. Studying this setting is also important for the initialization of other cold-start solutions, such as initializing the first few questions of an interview.
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