The Inflaton Effective Potential for General $epsilon$

We develop an analytic approximation for the coincidence limit of a massive scalar propagator in an arbitrary spatially flat, homogeneous and isotropic geometry. We employ this to compute the one loop corrections to the inflaton effective potential from a quadratic coupling to a minimally coupled scalar. We also extend the Friedmann equations to cover potentials that depend locally on the Hubble parameter and the first slow roll parameter.