We present optical photometric, spectroscopic data for the stars in the high Galactic latitude molecular cloud MBM 110. For the complete membership selection of MBM 110, we also analyze WISE mid-infrared data and Gaia astrometric data. Membership of individual stars is critically evaluated using the data mentioned above. The Gaia parallax of stars in MBM 110 is 2.667 +/- 0.095 mas (d = 375 +/- 13 pc), which confirms that MBM 110 is a small star-forming region in the Orion-Eridanus superbubble. The age of MBM 110 is between 1.9 Myr and 3.1 Myr depending on the adopted pre-main sequence evolution model. The total stellar mass of MBM 110 is between 16 M_sun (members only) and 23 M_sun (including probable members). The star formation efficiency is estimated to be about 1.4%. We discuss the importance of such small star formation regions in the context of the global star formation rate and suggest that a galaxys star formation rate calculated from the Halpha luminosity may underestimate the actual star formation rate. We also confirm a young brown dwarf member based on photometry, spectroscopy, and astrometry.