Thermoregulation in honey bee colonies during winter is thought to be self-organised. We added mortality of individual honey bees to an existing model of thermoregulation to account for elevated losses of bees that are reported worldwide. The aim of analysis is to obtain a better fundamental understanding of the consequences of individual mortality during winter. This model resembles the well-known Keller-Segel model. In contrast to the often studied Keller-Segel models, our model includes a chemotactic coefficient of which the sign can change as honey bees have a preferred temperature: when the local temperature is too low, they move towards higher temperatures, whereas the opposite is true for too high temperatures. Our study shows that we can distinguish two states of the colony: one in which the colony size is above a certain critical number of bees in which the bees can keep the core temperature of the colony above the threshold temperature, and one in which the core temperature drops below the critical threshold and the mortality of the bees increases dramatically, leading to a sudden death of the colony. This model behaviour may explain the globally observed honey bee colony losses during winter.