The term hidden order refers to an as yet unidentified form of broken-symmetry order parameter that is presumed to exist in the strongly correlated electron system URu2Si2 on the basis of the reported similarity of the heat capacity at its phase transition at To~17 K to that produced by Bardeen-Cooper-Schrieffer (BCS) mean field theory. Here we show that the phase boundary in URu2Si2 has the elliptical form expected for an entropy-driven phase transition, as has been shown to accompany a change in valence. We show one characteristic feature of such a transition is that the ratio of the critical magnetic field to the critical temperature is defined solely in terms of the effective quasiparticle g-factor, which we find to be in quantitative agreement with prior g-factor measurements. We further find the anomaly in the heat capacity at To to be significantly sharper than a BCS phase transition, and, once quasiparticle excitations across the hybridization gap are taken into consideration, loses its resemblance to a second order phase transition. Our findings imply that a change in valence dominates the thermodynamics of the phase boundary in URu2Si2, and eclipses any significant contribution to the thermodynamics from a hidden order parameter.