Non-uniform rates of morphological evolution and evolutionary increases in organismal complexity, captured in metaphors like adaptive zones, punctuated equilibrium and blunderbuss patterns, require more elaborate explanations than a simple gradual accumulation of mutations. Here we argue that non-uniform evolutionary increases in phenotypic complexity can be caused by a threshold-like response to growing ecological pressures resulting from evolutionary diversification at a given level of complexity. Acquisition of a new phenotypic feature allows an evolving species to escape this pressure but can typically be expected to carry significant physiological costs. Therefore, the ecological pressure should exceed a certain level to make such an acquisition evolutionarily successful. We present a detailed quantitative description of this process using a microevolutionary competition model as an example. The model exhibits sequential increases in phenotypic complexity driven by diversification at existing levels of complexity and the resulting increase in competitive pressure, which can push an evolving species over the barrier of physiological costs of new phenotypic features.
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