We put forth an approach to obtain a quantum master equation for the propagation of light in nonlinear fiber optics by relying on simple quantum pictures of the processes (linear and nonlinear) occurring along propagation in an optical fiber. This equation is shown to be in excellent agreement with the classical Generalized Nonlinear Schrodinger Equation and predicts the effects of self-steepening and spontaneous Raman scattering. Last, we apply these results to the analysis of two cases of relevance in quantum technologies: single-photon frequency translation and spontaneous four-wave mixing.