In a quantum field theory, apparent thermalization can be a consequence of entanglement as opposed to scatterings. We discuss here how this can help to explain open puzzles such as the success of thermal models in electron-positron collisions. It turns out that an expanding relativistic string described by the Schwinger model (which also underlies the Lund model) has at early times an entanglement entropy that is extensive in rapidity. At these early times, the reduced density operator is of thermal form, with an entanglement temperature $T_tau=hbar/(2pi k_Btau)$, even in the absence of any scatterings.