We present a new solution to the hierarchy problem, where the Higgs mass is at its observed electroweak value because such a patch inflates the most in the early universe. If the Higgs mass depends on a field undergoing quantum fluctuations during inflation, then inflation will fill the universe with the Higgs mass that corresponds to the largest vacuum energy. The hierarchy problem is solved if the maximum vacuum energy occurs for the observed Higgs mass. We demonstrate this notion with a proof-of-principle model containing an axion, a modulus field and the Higgs, and show that inflation can be responsible for the weak scale.
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