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Register a new userMulti-Task Learning for Email Search Ranking with Auxiliary Query Clustering
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Added by
Jiaming Shen
Publication date
2018
fields
Informatics Engineering
and research's language is
English
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User information needs vary significantly across different tasks, and therefore their queries will also differ considerably in their expressiveness and semantics. Many studies have been proposed to model such query diversity by obtaining query types and building query-dependent ranking models. These studies typically require either a labeled query dataset or clicks from multiple users aggregated over the same document. These techniques, however, are not applicable when manual query labeling is not viable, and aggregated clicks are unavailable due to the private nature of the document collection, e.g., in email search scenarios. In this paper, we study how to obtain query type in an unsupervised fashion and how to incorporate this information into query-dependent ranking models. We first develop a hierarchical clustering algorithm based on truncated SVD and varimax rotation to obtain coarse-to-fine query types. Then, we study three query-dependent ranking models, including two neural models that leverage query type information as additional features, and one novel multi-task neural model that views query type as the label for the auxiliary query cluster prediction task. This multi-task model is trained to simultaneously rank documents and predict query types. Our experiments on tens of millions of real-world email search queries demonstrate that the proposed multi-task model can significantly outperform the baseline neural ranking models, which either do not incorporate query type information or just simply feed query type as an additional feature.
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Manifold ranking has been successfully applied in query-oriented multi-document summarization. It not only makes use of the relationships among the sentences, but also the relationships between the given query and the sentences. However, the information of original query is often insufficient. So we present a query expansion method, which is combined in the manifold ranking to resolve this problem. Our method not only utilizes the information of the query term itself and the knowledge base WordNet to expand it by synonyms, but also uses the information of the document set itself to expand the query in various ways (mean expansion, variance expansion and TextRank expansion). Compared with the previous query expansion methods, our method combines multiple query expansion methods to better represent query information, and at the same time, it makes a useful attempt on manifold ranking. In addition, we use the degree of word overlap and the proximity between words to calculate the similarity between sentences. We performed experiments on the datasets of DUC 2006 and DUC2007, and the evaluation results show that the proposed query expansion method can significantly improve the system performance and make our system comparable to the state-of-the-art systems.
We study a novel problem of sponsored search (SS) for E-Commerce platforms: how we can attract query users to click product advertisements (ads) by presenting them features of products that attract them. This not only benefits merchants and the platform, but also improves user experience. The problem is challenging due to the following reasons: (1) We need to carefully manipulate the ad content without affecting user search experience. (2) It is difficult to obtain users explicit feedback of their preference in product features. (3) Nowadays, a great portion of the search traffic in E-Commerce platforms is from their mobile apps (e.g., nearly 90% in Taobao). The situation would get worse in the mobile setting due to limited space. We are focused on the mobile setting and propose to manipulate ad titles by adding a few selling point keywords (SPs) to attract query users. We model it as a personalized attractive SP prediction problem and carry out both large-scale offline evaluation and online A/B tests in Taobao. The contributions include: (1) We explore various exhibition schemes of SPs. (2) We propose a surrogate of user explicit feedback for SP preference. (3) We also explore multi-task learning and various additional features to boost the performance. A variant of our best model has already been deployed in Taobao, leading to a 2% increase in revenue per thousand impressions and an opt-out rate of merchants less than 4%.
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Multi-task learning (MTL) can improve performance on a task by sharing representations with one or more related auxiliary-tasks. Usually, MTL-networks are trained on a composite loss function formed by a constant weighted combination of the separate task losses. In practice, constant loss weights lead to poor results for two reasons: (i) the relevance of the auxiliary tasks can gradually drift throughout the learning process; (ii) for mini-batch based optimisation, the optimal task weights vary significantly from one update to the next depending on mini-batch sample composition. We introduce HydaLearn, an intelligent weighting algorithm that connects main-task gain to the individual task gradients, in order to inform dynamic loss weighting at the mini-batch level, addressing i and ii. Using HydaLearn, we report performance increases on synthetic data, as well as on two supervised learning domains.
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