We consider an integral transform introduced by Prabhakar, involving generalised multi-parameter Mittag-Leffler functions, which can be used to introduce and investigate several different models of fractional calculus. We derive a new series expression for this transform, in terms of classical Riemann-Liouville fractional integrals, and use it to obtain or verify series formulae in various specific cases corresponding to different fractional-calculus models. We demonstrate the power of our result by applying the series formula to derive analogues of the product and chain rules in more general fractional contexts. We also discuss how the Prabhakar model can be used to explore the idea of fractional iteration in connection with semigroup properties.