For a finite, strongly connected $k$-graph $Lambda$, an Huef, Laca, Raeburn and Sims studied the KMS states associated to the preferred dynamics of the $k$-graph $C^*$-algebra $C^*(Lambda)$. They found that these KMS states are determined by the periodicity of $Lambda$ and a certain Borel probability measure $M$ on the infinite path space $Lambda^infty$ of $Lambda$. Here we consider different dynamics on $C^*(Lambda)$, which arise from a functor $y: Lambda to mathbb{R}_+$ and were first proposed by McNamara in his thesis. We show that the KMS states associated to McNamaras dynamics are again parametrized by the periodicity group of $Lambda$ and a family of Borel probability measures on the infinite path space. Indeed, these measures also arise as Hausdorff measures on $Lambda^infty$, and the associated Hausdorff dimension is intimately linked to the inverse temperatures at which KMS states exist. Our construction of the metrics underlying the Hausdorff structure uses the functors $y: Lambda to mathbb{R}_+$; the stationary $k$-Bratteli diagram associated to $Lambda$; and the concept of exponentially self-similar weights on Bratteli diagrams.