We perform a statistical analysis of scientific-publication data with a goal to provide quantitative analysis of scientific process. Such an investigation belongs to the newly established field of scientometrics: a branch of the general science of science that covers all quantitative methods to analyze science and research process. As a case study we consider download and citation statistics of the journal `Europhysics Letters (EPL), as Europes flagship letters journal of broad interest to the physics community. While citations are usually considered as an indicator of academic impact, downloads reflect rather the level of attractiveness or popularity of a publication. We discuss peculiarities of both processes and correlations between them.