We demonstrate light-induced formation of coherence in a cold atomic gas system that utilizes the suppression of a competing density wave (DW) order. The condensed atoms are placed in an optical cavity and pumped by an external optical standing wave, which induces a long-range interaction mediated by photon scattering and a resulting DW order above a critical pump strength. We show that light-induced temporal modulation of the pump wave can suppress this DW order and restore coherence. This establishes a foundational principle of dynamical control of competing orders analogous to a hypothesized mechanism for light-induced superconductivity in high-$T_c$ cuprates.
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