We consider a paradigmatic nonvariational scalar Swift-Hohenberg equation that describes short wavenumber or large wavelength pattern forming systems. This work unveils evidence of the transition from stable stationary to moving localized structures in one spatial dimension as a result of a parity breaking instability. This behavior is attributed to the nonvariational character of the model. We show that the nature of this transition is supercritical. We characterize analytically and numerically this bifurcation scenario from which emerges asymmetric moving localized structures. A generalization for two-dimensional settings is discussed.