Considering the recent experimental results on exclusive semileptonic $B$ meson decays showing sizable departure from their Standard Model prediction of lepton flavor universality and keeping ongoing and proposed non-standard Higgs searches in mind, we explore the charged current flavor observables ($mathcal{R}_{D^{(*)}}$, $mathcal{R}_{J/psi}$), among other $bto cell u$ transitions, in the presence of a relevant scalar current effective new physics operator. We use $B_c$ lifetime and predicted bounds on the branching fraction of $B_c to tau u$ decay as constraints. We show the allowed parameter space in terms of the real and imaginary parts of the corresponding Wilson coefficients for such interactions. Under the light of obtained results, we study the prospect of two benchmark models, rendering the Wilson coefficients real (Georgi-Machacek (GM)) and complex (Leptoquark (LQ)) respectively. We show that constraints from $bto cell u$ on GM parameters are consistent with other flavor constraints on the model, if we drop the Babar~results. Including those disfavors the model by more than $3sigma$. On the other hand, one benchmark LQ scenario, which gives rise to a single scalar current effective interaction, is still allowed within $68%$ confidence level, albeit with a shrunk parameter space.
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