We show that the velocity and thus the frequency of a signal pulse can be adjusted by the use of a control Airy pulse. In particular, we utilize a nonlinear Airy pulse which, via cross-phase modulation, creates an effective potential for the optical signal. Interestingly, during the interaction, the signal dispersion is suppressed. Importantly, the whole process is controllable and by using Airy pulses with different truncations leads to predetermined values of the frequency shifting. Such a functionality might be useful in wavelength division multiplexing networks.