A new configuration for observation of magneto-optical subnatural-linewidth resonances of electromagnetically induced absorption (EIA) in alkali vapor has been verified experimentally. The configuration includes using two counter-propagating pump and probe light waves with mutually orthogonal linear polarizations, exciting an open optical transition of an alkali atom in the presence of a buffer gas. The main advantage of the novel observation scheme consists in the possibility of obtaining simultaneously high-contrast and quite narrow nonlinear signals. Here a 2.5-cm long rubidium-87 vapor cell filled with Ar buffer gas is used, and the excited optical transition is the F$_g$=2 $to$ F$_e$=1 of the D$_1$ line. The signals registered reach a contrast of 57.7% with a FWHM of 7.2 mG. The contrast with respect to a wide Doppler pedestal well exceeds 100%. To our knowledge, to date this is the best result for EIA resonances in terms of contrast-to-width ratio. In general, the results demonstrate that the new magneto-optical scheme has very good prospects for various applications in quantum metrology, nonlinear optics and photonics.
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