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Register a new userGeneralization Guarantees for Multi-item Profit Maximization: Pricing, Auctions, and Randomized Mechanisms
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Ellen Vitercik
Publication date
2017
fields
Informatics Engineering
and research's language is
English
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We study the design of multi-item mechanisms that maximize expected profit with respect to a distribution over buyers values. In practice, a full description of the distribution is typically unavailable. Therefore, we study the setting where the designer only has samples from the distribution and the goal is to find a high-profit mechanism within a class of mechanisms. If the class is complex, a mechanism may have high average profit over the samples but low expected profit. This raises the question: how many samples are sufficient to ensure that a mechanisms average profit is close to its expected profit? To answer this question, we uncover structure shared by many pricing, auction, and lottery mechanisms: for any set of buyers values, profit is piecewise linear in the mechanisms parameters. Using this structure, we prove new bounds for mechanism classes not yet studied in the sample-based mechanism design literature and match or improve over the best known guarantees for many classes. Finally, we provide tools for optimizing an important tradeoff: more complex mechanisms typically have higher average profit over the samples than simpler mechanisms, but more samples are required to ensure that average profit nearly matches expected profit.
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We consider the task of optimizing treatment assignment based on individual treatment effect prediction. This task is found in many applications such as personalized medicine or targeted advertising and has gained a surge of interest in recent years under the name of Uplift Modeling. It consists in targeting treatment to the individuals for whom it would be the most beneficial. In real life scenarios, when we do not have access to ground-truth individual treatment effect, the capacity of models to do so is generally measured by the Area Under the Uplift Curve (AUUC), a metric that differs from the learning objectives of most of the Individual Treatment Effect (ITE) models. We argue that the learning of these models could inadvertently degrade AUUC and lead to suboptimal treatment assignment. To tackle this issue, we propose a generalization bound on the AUUC and present a novel learning algorithm that optimizes a derivable surrogate of this bound, called AUUC-max. Finally, we empirically demonstrate the tightness of this generalization bound, its effectiveness for hyper-parameter tuning and show the efficiency of the proposed algorithm compared to a wide range of competitive baselines on two classical benchmarks.
We develop an optimization model and corresponding algorithm for the management of a demand-side platform (DSP), whereby the DSP aims to maximize its own profit while acquiring valuable impressions for its advertiser clients. We formulate the problem of profit maximization for a DSP interacting with ad exchanges in a real-time bidding environment in a cost-per-click/cost-per-action pricing model. Our proposed formulation leads to a nonconvex optimization problem due to the joint optimization over both impression allocation and bid price decisions. We use Lagrangian relaxation to develop a tractable convex dual problem, which, due to the properties of second-price auctions, may be solved efficiently with subgradient methods. We propose a two-phase solution procedure, whereby in the first phase we solve the convex dual problem using a subgradient algorithm, and in the second phase we use the previously computed dual solution to set bid prices and then solve a linear optimization problem to obtain the allocation probability variables. On several synthetic examples, we demonstrate that our proposed solution approach leads to superior performance over a baseline method that is used in practice.
We study the problem of a seller dynamically pricing $d$ distinct types of indivisible goods, when faced with the online arrival of unit-demand buyers drawn independently from an unknown distribution. The goods are not in limited supply, but can only be produced at a limited rate and are costly to produce. The seller observes only the bundle of goods purchased at each day, but nothing else about the buyers valuation function. Our main result is a dynamic pricing algorithm for optimizing welfare (including the sellers cost of production) that runs in time and a number of rounds that are polynomial in $d$ and the approximation parameter. We are able to do this despite the fact that (i) the price-response function is not continuous, and even its fractional relaxation is a non-concave function of the prices, and (ii) the welfare is not observable to the seller. We derive this result as an application of a general technique for optimizing welfare over emph{divisible} goods, which is of independent interest. When buyers have strongly concave, Holder continuous valuation functions over $d$ divisible goods, we give a general polynomial time dynamic pricing technique. We are able to apply this technique to the setting of unit demand buyers despite the fact that in that setting the goods are not divisible, and the natural fractional relaxation of a unit demand valuation is not strongly concave. In order to apply our general technique, we introduce a novel price randomization procedure which has the effect of implicitly inducing buyers to regularize their valuations with a strongly concave function. Finally, we also extend our results to a limited-supply setting in which the number of copies of each good cannot be replenished.
The combinatorial auction (CA) is an efficient mechanism for resource allocation in different fields, including cloud computing. It can obtain high economic efficiency and user flexibility by allowing bidders to submit bids for combinations of different items instead of only for individual items. However, the problem of allocating items among the bidders to maximize the auctioneers revenue, i.e., the winner determination problem (WDP), is NP-complete to solve and inapproximable. Existing works for WDPs are generally based on mathematical optimization techniques and most of them focus on the single-unit WDP, where each item only has one unit. On the contrary, few works consider the multi-unit WDP in which each item may have multiple units. Given that the multi-unit WDP is more complicated but prevalent in cloud computing, we propose leveraging machine learning (ML) techniques to develop a novel low-complexity algorithm for solving this problem with negligible revenue loss. Specifically, we model the multi-unit WDP as an augmented bipartite bid-item graph and use a graph neural network (GNN) with half-convolution operations to learn the probability of each bid belonging to the optimal allocation. To improve the sample generation efficiency and decrease the number of needed labeled instances, we propose two different sample generation processes. We also develop two novel graph-based post-processing algorithms to transform the outputs of the GNN into feasible solutions. Through simulations on both synthetic instances and a specific virtual machine (VM) allocation problem in a cloud computing platform, we validate that our proposed method can approach optimal performance with low complexity and has good generalization ability in terms of problem size and user-type distribution.
We present a general framework for proving polynomial sample complexity bounds for the problem of learning from samples the best auction in a class of simple auctions. Our framework captures all of the most prominent examples of simple auctions, including anonymous and non-anonymous item and bundle pricings, with either a single or multiple buyers. The technique we propose is to break the analysis of auctions into two natural pieces. First, one shows that the set of allocation rules have large amounts of structure; second, fixing an allocation on a sample, one shows that the set of auctions agreeing with this allocation on that sample have revenue functions with low dimensionality. Our results effectively imply that whenever its possible to compute a near-optimal simple auction with a known prior, it is also possible to compute such an auction with an unknown prior (given a polynomial number of samples).
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