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Interactive Discovery of Coordinated Relationship Chains with Maximum Entropy Models

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 Added by Hao Wu
 Publication date 2015
and research's language is English




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Modern visual analytic tools promote human-in-the-loop analysis but are limited in their ability to direct the user toward interesting and promising directions of study. This problem is especially acute when the analysis task is exploratory in nature, e.g., the discovery of potentially coordinated relationships in massive text datasets. Such tasks are very common in domains like intelligence analysis and security forensics where the goal is to uncover surprising coalitions bridging multiple types of relations. We introduce new maximum entropy models to discover surprising chains of relationships leveraging count data about entity occurrences in documents. These models are embedded in a visual analytic system called MERCER that treats relationship bundles as first class objects and directs the user toward promising lines of inquiry. We demonstrate how user input can judiciously direct analysis toward valid conclusions whereas a purely algorithmic approach could be led astray. Experimental results on both synthetic and real datasets from the intelligence community are presented.

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The fundamental goal of business data analysis is to improve business decisions using data. Business users such as sales, marketing, product, or operations managers often make decisions to achieve key performance indicator (KPI) goals such as increasing customer retention, decreasing cost, and increasing sales. To discover the relationship between data attributes hypothesized to be drivers and those corresponding to KPIs of interest, business users currently need to perform lengthy exploratory analyses, considering multitudes of combinations and scenarios, slicing, dicing, and transforming the data accordingly. For example, analyzing customer retention across quarters of the year or suggesting optimal media channels across strata of customers. However, the increasing complexity of datasets combined with the cognitive limitations of humans makes it challenging to carry over multiple hypotheses, even for simple datasets. Therefore mentally performing such analyses is hard. Existing commercial tools either provide partial solutions whose effectiveness remains unclear or fail to cater to business users. Here we argue for four functionalities that we believe are necessary to enable business users to interactively learn and reason about the relationships (functions) between sets of data attributes, facilitating data-driven decision making. We implement these functionalities in SystemD, an interactive visual analysis system enabling business users to experiment with the data by asking what-if questions. We evaluate the system through three business use cases: marketing mix modeling analysis, customer retention analysis, and deal closing analysis, and report on feedback from multiple business users. Overall, business users find SystemD intuitive and useful for quick testing and validation of their hypotheses around interested KPI as well as in making effective and fast data-driven decisions.
Motivated by robotic surveillance applications, this paper studies the novel problem of maximizing the return time entropy of a Markov chain, subject to a graph topology with travel times and stationary distribution. The return time entropy is the weighted average, over all graph nodes, of the entropy of the first return times of the Markov chain; this objective function is a function series that does not admit in general a closed form. The paper features theoretical and computational contributions. First, we obtain a discrete-time delayed linear system for the return time probability distribution and establish its convergence properties. We show that the objective function is continuous over a compact set and therefore admits a global maximum; a unique globally-optimal solution is known only for complete graphs with unitary travel times. We then establish upper and lower bounds between the return time entropy and the well-known entropy rate of the Markov chain. To compute the optimal Markov chain numerically, we establish the asymptotic equality between entropy, conditional entropy and truncated entropy, and propose an iteration to compute the gradient of the truncated entropy. Finally, we apply these results to the robotic surveillance problem. Our numerical results show that, for a model of rational intruder over prototypical graph topologies and test cases, the maximum return time entropy chain performs better than several existing Markov chains.
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Based on Jaynes maximum entropy principle, exponential random graphs provide a family of principled models that allow the prediction of network properties as constrained by empirical data (observables). However, their use is often hindered by the degeneracy problem characterized by spontaneous symmetry-breaking, where predictions fail. Here we show that degeneracy appears when the corresponding density of states function is not log-concave, which is typically the consequence of nonlinear relationships between the constraining observables. Exploiting these nonlinear relationships here we propose a solution to the degeneracy problem for a large class of systems via transformations that render the density of states function log-concave. The effectiveness of the method is illustrated on examples.
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