Type-II superconductors owe their magnetic and transport properties to vortex pinning, the immobilization of flux quanta through material inhomogeneities or defects. Characterizing the potential energy landscape for vortices, the pinning landscape (or short, pinscape), is of great technological importance. Besides measurement of the critical current density $j_c$ and of creep rates $S$, the $ac$ magnetic response provides valuable information on the pinscape which is different from that obtained through $j_c$ or $S$, with the Campbell penetration depth $lambda_{rm scriptscriptstyle C}$ defining a characteristic quantity well accessible in an experiment. Here, we derive a microscopic expression for the Campbell penetration depth $lambda_{rm scriptscriptstyle C}$ using strong pinning theory. Our results explain the dependence of $lambda_{rm scriptscriptstyle C}$ on the state preparation of the vortex system and the appearance of hysteretic response. Analyzing different pinning models, metallic or insulating inclusions as well as $delta T_c$- and $delta ell$-pinning, we discuss the behavior of the Campbell length for different vortex state preparations within the phenomenological $H$-$T$ phase diagram and compare our results with recent experiments.
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