We study the stability of quantum pure states and, more generally, subspaces for stochastic dynamics that describe continuously--monitored systems. We show that the target subspace is almost surely invariant if and only if it is invariant for the average evolution, and that the same equivalence holds for the global asymptotic stability. Moreover, we prove that a strict linear Lyapunov function for the average evolution always exists, and latter can be used to derive sharp bounds on the Lyapunov exponents of the associated semigroup. Nonetheless, we also show that taking into account the measurements can lead to an improved bound on stability rate for the stochastic, non-averaged dynamics. We discuss explicit examples where the almost sure stability rate can be made arbitrary large while the average one stays constant.
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