In this paper, by making use of a certain family of fractional derivative operators in the complex domain, we introduce and investigate a new subclass $mathcal{P}_{tau,mu}(k,delta,gamma)$ of analytic and univalent functions in the open unit disk $mathbb{U}$. In particular, for functions in the class $mathcal{P}_{tau,mu}(k,delta,gamma)$, we derive sufficient coefficient inequalities, distortion theorems involving the above-mentioned fractional derivative operators, and the radii of starlikeness and convexity. In addition, some applications of functions in the class $mathcal{P}_{tau,mu}(k,delta,gamma)$ are also pointed out.